beckn believes in ease of life by amplifying the
potential of consumers, businesses and
governments

Today, the world carries connectivity in its pockets and yet access to purchase goods and services online functions in silos. The simplicity and interoperability of the internet and email got lost in the world of closed ecommerce market ecosystems. One way to solve this complex problem will be to unlock the model of siloed ecosystems and find a better way to get customers and merchants connected to each other.

beckn believes in that simplicity. It is a location aware local commerce protocol that connects businesses, governments and individuals so that they go about their tasks seamlessly without having to worry about coordination or resource allocation. It lets each of them be discoverable on their command, beckn a new way of doing business and enabling progress.

Think of a cab that’s always there when you need it or finding the perfect dermatologist down the road, all you have to do is beckn it. That’s what beckn wants to be to their stakeholders. A way to get what you need when you need it. Now, these isolated silos can beckn a partnership to go farther and be better. We act as a force multiplier for our stakeholders by creating an interoperable open playground to unlock value and foster innovation.

our values

force multiplier

Beckn believes in amplifying potential of partner- customers, business and government exponentially by bringing value to their ecosystems. Just like how number zero has no inherent value but by adding to the right amplifies the whole figure, our true advantage is unlocked by attaching ourselves to a partner.

inclusive by nature

beckn is designed for the entire partner spectrum, be it the consumer, governments or businesses, big or small, local or global. Beckn offers no barriers across geography, industry or skill set.

minimal footprint

Beckn is built as a tool for public good, we believe in being passively visible and serving our partners without taking anything from them.

future flexible

beckn is technology agnostic and is capable of integrating any new technology or bringing in new partners with minimal effort.

our positioning

consumers

Ease of life

beckn amplifies the consumer’s life by making all forms of goods and services accessible and providing them with the freedom to choose.

businesses

Ease of market unlocking

beckn amplifies the lives of the market players by increasing their reach to new customers and markets.

government

Ease of social welfare

beckn amplifies the government’s journey in improving the lives of its citizens through integrated infrastructure.

our visual origin story

beckn was created to be accessible. Nothing allegorizes universal accessibility like the Unicode character code. Inspired by this, we created our logo to be universal and versatile. The rising gradation is a representation of Beckn’s passive visibility. The underlying grid is a representation of beckn being a digital infrastructure that connects individuals, businesses & governments and amplifies their journeys. We’re here to unlock possibilities for you. To help you reach the heights you’ve always dreamed off.

 

beckn is a universal resource discoverer that provides us access to a resource by signalling or ‘hailing’ it over.  The identity is designed such that it transforms the K in beckn to a person hailing. The minimal approach of the identity crystallises Beckn’s true nature.

 

Just like bluetooth, wifi or email – beckn needed a visual marker that worked across technology ecosystems. one of the key parameters was using Unicode characters to create the visual marker. a dot and a dash put together represents an individual hailing. The visual marker is made of these two simple Unicode characters that embody the beckn logo in its simplest form, making it truly universal and versatile.

 

The visual language for the brand
is an extension of the logo.

grid

the underlying grid is a representation of beckn being a digital scaffolding that creates an easy connection between individuals, businesses & governments and amplifies their journeys.

gradation

one of the core values of beckn is having a minimal footprint across their audiences lives and amplifying it while beckn itself simply fades into the background. we have embodied that idea through the use of gradation in our visual language as well as the logo.

copyright © open shared mobility foundation 2020

“beckn” and “beckn mobility” and associated logos are trademarks of open shared mobility foundation