beckn believes in ease of
life by amplifying the
potential
of consumers, businesses and
governments
Today, the world carries connectivity in its pockets and yet access to purchase goods and services online functions in silos. The simplicity and interoperability of the internet and email got lost in the world of closed ecommerce market ecosystems. One way to solve this complex problem will be to unlock the model of siloed ecosystems and find a better way to get customers and merchants connected to each other.
beckn believes in that simplicity. It is a local commerce protocol that connects businesses, governments and individuals so that they go about their tasks seamlessly without having to worry about coordination or resource allocation. It lets each of them be discoverable on their command, beckn a new way of doing business and enabling progress.
Think of a cab that’s always there when you need it or finding the perfect dermatologist down the road, all you have to do is beckn it. That’s what beckn wants to be to their stakeholders. A way to get what you need when you need it. Now, these isolated silos can beckn a partnership to go farther and be better. We act as a force multiplier for our stakeholders by creating an interoperable open playground to unlock value and foster innovation.
our values
force multiplier
inclusive by nature
minimal footprint
future flexible
our positioning
consumers
Ease of life
beckn amplifies the consumer’s life by making all forms of goods and services accessible and providing them with the freedom to choose.
businesses
Ease of market unlocking
beckn amplifies the lives of the market players by increasing their reach to new customers and markets.
government
Ease of social welfare
beckn amplifies the government’s journey in improving the lives of its citizens through integrated infrastructure.
our visual origin story
beckn was created to be accessible. Nothing allegorizes universal accessibility like the Unicode character code. Inspired by this, we created our logo to be universal and versatile. The rising gradation is a representation of Beckn’s passive visibility. The underlying grid is a representation of beckn being a digital infrastructure that connects individuals, businesses & governments and amplifies their journeys. We’re here to unlock possibilities for you. To help you reach the heights you’ve always dreamed off.
beckn is a universal resource discoverer that provides us access to a resource by signalling or ‘hailing’ it over. The identity is designed such that it transforms the K in beckn to a person hailing. The minimal approach of the identity crystallises Beckn’s true nature.
Just like bluetooth, wifi or email – beckn needed a visual marker that worked across technology ecosystems. one of the key parameters was using Unicode characters to create the visual marker. a dot and a dash put together represents an individual hailing. The visual marker is made of these two simple Unicode characters that embody the beckn logo in its simplest form, making it truly universal and versatile.
The visual language for the brand
is an extension of the logo.
grid
the underlying grid is a representation of beckn being a digital scaffolding that creates an easy connection between individuals, businesses & governments and amplifies their journeys.
gradation
one of the core values of beckn is having a minimal footprint across their audiences lives and amplifying it while beckn itself simply fades into the background. we have embodied that idea through the use of gradation in our visual language as well as the logo.
copyright © beckn foundation 2021
“beckn” and “beckn mobility” and associated logos are trademarks of beckn foundation